Company

BareMetal

A corporate evolution: moving towards a community-driven brand identity

Bare Metal specializes in thorough water-pressure cleaning of kitchen hood exhaust systems and their components. The company thrives on delivering high-quality services and the peace of mind associated with them. Bare Metals offers a full catalog of cleaning services from bakeries to ventilation systems and grease traps.

They strive to lead their industry as cleaning specialists and focus on fostering strong relationships with their clients.

The Issue we needed to tackle: Bare Metal knew its end goal but didn’t know how to get there. We needed a roadmap to integrate a new identity while preserving the company’s values.

Objectives

Creating a complete brand identity
Designing all their graphics
Crafting an online strategy and presence
Defining a tone that built a community
Showcase company services and values
Design a brand that enables the company to transition from a small business to a large one

What we provided

Logo Creation
Website Design & Development
Branding ID Systems
Positioning
Graphic Design
SEO

Elements & values driving the process

Identity: Creating an easy-to-recognize online presence was vital.
Scalability: A brand that could grow and evolve with the company
Community: Bare Metal prides itself on treating clients as family and believes that building relations is essential to their growth. This needed to be across the branding elements. 

Truck

Stylescape

Brand Color

White

Metallic Blue

Maastricht
Blue

Space Cadet

#0E1D32

#234A79

#FFFFFF

#17294C

Brand Color

Heading

#FFFFFF

Heading

#234A79

Heading

#0E1D32

Heading

#17294C

Typography

Heathergreen
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Elements we considered

  • Timeless design that could easily grow with the company as it expanded
  • A sleek and minimalist image that communicated easily the high-quality service the company provides
  • A design that could easily be integrated to content as the brand build the community
  • Incorporating the boldness of the brand into it's brand identity to establish a strong presence

Bare Metal is building a clean community and dedicating to high-quality services while it continues to expand