Company
BareMetal
A corporate evolution: moving towards a community-driven brand identity
Bare Metal specializes in thorough water-pressure cleaning of kitchen hood exhaust systems and their components. The company thrives on delivering high-quality services and the peace of mind associated with them. Bare Metals offers a full catalog of cleaning services from ventilation systems to grease traps.
They strive to lead their industry as cleaning specialists and focus on fostering strong relationships with their clients.
The Issue we needed to tackle: Bare Metal knew its end goal but didn’t know how to get there. We needed a roadmap to integrate a new identity while preserving the company’s values.
Objectives
Creating a complete brand identity
Designing all their graphics
Crafting an online strategy and presence
Defining a tone that built a community
Showcase company services and values
Design a brand that enables the company to transition from a small business to a large one
What we provided
Logo Creation
Website Design & Development
Branding ID Systems
Positioning
Graphic Design
SEO
Elements & values driving the process
Identity: Creating an easy-to-recognize online presence was vital.
Scalability: A brand that could grow and evolve with the company
Community: Bare Metal prides itself on treating clients as family and believes that building relations is essential to their growth. This needed to be across the branding elements.
Truck
Stylescape
APP ICON
