Company

Graphics Direct

Is the one-stop print shop for all the designs you need.

Graphics Direct is a Florida-based print shop that offers high-quality custom designs in multiple ways. From embroidery, to vehicle wraps, and banners, Graphic Direct's services provide a wide range of options to their customers. The quality they provide allows for designs to preserve their integrity in terms of color and detail.

The issue we needed to tackle: Creating an exciting brand while keeping it professional and simple.

Objectives

Image and bran redesign
Larger exposure

What we provided

Website redesign
Graphic design
Stronger online presence
New brand ID systems

Elements & values driving the process

Reliability and professionalism
The want for a broader target audience
Turning a generally simple business into an attractive one, visually speaking

Elements we considered

Long-term target audience: One of the main goals for Graphic Direct when they reached out to ThreadLink was to adjust their image to reach and attract clients beyond Lake County, FL.

Visual representation and Quality: Ensuring the graphics and website design where visually engaging and spoke to what the company does was key. We wanted to focus on grabbing potential customers' attention without saturating them. The high-quality needed to come through when looking at the graphics.

ThreadLink’s process

Our process with Graphic Direct was rooted in adding rather than altering. We added color, we added boldness, and we added a cohesive design throughout their new website.

Brand Strategy

leading to

Visual Brand Features

Differentiation Strategy

Print shops can be a very uniform type of business. Graphic Direct needed to stand out as a recognizable brand within the sector. With their already established reputation, our strategy was to add some fun and vibrant elements while preserving a professional undertone throughout.

should be

Innovative
Creative
Target Audience

Business and individuals looking for high-quality and custmized printing solutions within the Lake County and neighboring counties in Florida, U.S.

looking for

High-Quality
Professionalism

Brand Colors

#0093d3

#cc016b

#fff10d

#061335

#000000

Primary Font

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Main Page

Main Page

Website
Before

Website
After

The soul of the project: A creative image for a day-to-day business solution

The work with Graphic Direct needed to be clear, straightforward, and visually striking. While we focused on a "less is more" approach in terms of content, we ensure all the graphics and visuals took up the available space to draw potential customers in.

Website

Success

Graphic Direct is a recognized and valued company within the printing business, with a clear and unique image that sets them apart.

"

Client's Words

Our collaboration with ThreadLink has been exceptional. The team is personable, easy to communicate with, and delivered high-quality work that exceeded our expectations. They not only understood our needs but also provided valuable insights and education on things we may have missed. We highly recommend ThreadLink for anyone looking for a professional and timely approach to their web and digital needs. Thank you for your continued support and hard work.