Maricopa Electric is a well established company with decades of experience in the business. They offer a range of services from rewiring full installations to adding all electrical work within properties. They are a recognized, Arizona-based, company valued for their efficiency and professionalism.
Timeless design: We wanted to do a rebranding that could accompany the business as it expands. An easy to recognize and effortless design that would feel current and could become an emblem for their services.
The company values: professionalism, friendly, and efficient. Those three values needed to be present across the content and brand image. We wanted to ensure these values were persistent to maintain a connection with current customers, and convey the right message to new ones.
Maricopa came to us looking for a new image that could properly convey their expertise. Their image was feeling outdated and limiting their reach to new areas within the state. Creating a modern, and timeless design that could better portray the company's work and services was what we needed to do. We started by creating a new logo that connected their name with their industry, and allowed for a consistent and professional look across channels.
A timeless and simple design that properly conveyed the company's experience. The website for Maricopa needed to better convey their services and all the ways they could serve clients without saturating them.
Commercial and residential customers looking for reliability in electrical services. This includes: homeowners, renters, property managers, and landlords who need electrical repairs, installations, and upgrades for their homes. Additionally, business owners, property managers, and facility managers who need electrical services for their commercial properties such as offices, retail stores, and warehouses. In general, the target audience for Maricopa Electric could be those who value professionalism, reliability, and expertise in their electrical service provider.
This image above is the original approved style-scape for Frankie Valente Scholarship Fund.
Maricopa's original logo lacked a recognizable feature and was not easy to connect with. We wanted to create a logo that could easily transfer and be used in the rest of Maricopa's image, within their website and other online platforms.