ENVIRONMENT, OIL SPILLS, CLEAN
ENVIRONMENT, OIL SPILLS, CLEAN
Rapid Environmental is a rapidly growing company that cleans up all contaminants and environmental damage resulting from human error, sanitary situations, or natural events.
The Issue we needed to tackle: Online presence was not optimized and was impeding them from reaching the clients they were after.
Redesigning their logo
Updating their online presence to aim at their target audience: high-level
Designing an improved marketing and content strategy to showcase the company’s services
Targeting a high-level audience:
As Rapid Environmental seeks to expand, connecting with a new audience is crucial. However, we worked on ensuring the connection with current users was not lost in the process.
Valuable Content:
Rapid Environmental does extraordinary work to care for our communities. Ensuring this was conveyed and highlighting the benefits of their services was a guiding line as part of the online presence construction.
A timeless and minimal image that could effectively represent the new era of the company, without being a radical change of what the audience already recognized.
When creating their new website we wanted to make sure the information was simple, straight forward, and that the CTAs were strong. We created an elegant design that incorporates visual elements directly related to their services. We also integrated the new shades of green to add depth and connection between the website and their new logo.
When creating their new website we wanted to make sure the information was simple, straight forward, and that the CTAs were strong. We created an elegant design that incorporates visual elements directly related to their services. We also integrated the new shades of green to add depth and connection between the website and their new logo.
Targeting a new audience:
Targeting specific sectors and sizes of companies
Preserving successful elements:
Maintaining the social media success elements while improving on it
Updated image
Reframing designs with a “future” mindset that allows for a cleaner and timeless brand image
Environmental focus
The environmental and community benefits that result from their services as the center of their content strategy
When working with Rapid Environmental we defined that an image that could translate easily into content, while maintaining the values and success elements thus far was crucial. We strived to create an updated version of what was already in place with an improved visual impact that translated into conversion.
Rapid Environmental’s logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable.
By redesigning the website in line with the new brand’s image we are positioning Rapid Environmental as a trustworthy and high-level company that is reliable and effective. We are showcasing their expertise and the services they provided in a visual manner that engages potential clients.
Their logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable. It portrays a recognizable link to the sustainable and environmental realms and the new shades of green offer a modern image.
Their logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable. It portrays a recognizable link to the sustainable and environmental realms and the new shades of green offer a modern image.
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