CASE STUDY

Rapid Environmental

ENVIRONMENT, OIL SPILLS, CLEAN

Rapid

Environmental

Rapid

Environmental

Rapid

Environmental

Rapid

Environmental

Expanding the company’s reach through improved brand strategy and timeless design.

Rapid Environmental is a rapidly growing company that cleans up all contaminants and environmental damage resulting from human error, sanitary situations, or natural events.

The Issue we needed to tackle: Online presence was not optimized and was impeding them from reaching the clients they were after.

Rapid Environmental website home page full view designed by ThreadLink
Logo Re-Design & ID Systems
Website Design & Development
Graphic Design
Branding
SEO
Positioning
Content Strategy
Social Media Management

Objectives

  • Redesigning their logo

  • Updating their online presence to aim at their target audience: high-level

  • Designing an improved marketing and content strategy to showcase the company’s services

Elements Considered

Targeting a high-level audience:

As Rapid Environmental seeks to expand, connecting with a new audience is crucial. However, we worked on ensuring the connection with current users was not lost in the process.

Valuable Content:

Rapid Environmental does extraordinary work to care for our communities. Ensuring this was conveyed and highlighting the benefits of their services was a guiding line as part of the online presence construction.

About The Project

A timeless and minimal image that could effectively represent the new era of the company, without being a radical change of what the audience already recognized.

Special Features / Noteworthy Items on Website

When creating their new website we wanted to make sure the information was simple, straight forward, and that the CTAs were strong. We created an elegant design that incorporates visual elements directly related to their services. We also integrated the new shades of green to add depth and connection between the website and their new logo.

Special Features / Noteworthy Items on Website

When creating their new website we wanted to make sure the information was simple, straight forward, and that the CTAs were strong. We created an elegant design that incorporates visual elements directly related to their services. We also integrated the new shades of green to add depth and connection between the website and their new logo.

Values Driving the Process

Values Driving

the Process

Targeting a new audience:

Targeting specific sectors and sizes of companies

Preserving successful elements: 

Maintaining the social media success elements while improving on it

Updated image

Reframing designs with a “future” mindset that allows for a cleaner and timeless brand image

Environmental focus

The environmental and community benefits that result from their services as the center of their content strategy

Logo Process / Logo Creation

Their logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable. It portrays a recognizable link to the sustainable and environmental realms and the new shades of green offer a modern image.

Special Features / Noteworthy Items on Website

Their logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable. It portrays a recognizable link to the sustainable and environmental realms and the new shades of green offer a modern image.

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