Company
Rapid Environmental
Expanding the company’s reach through improved brand strategy and timeless design.
Rapid Environmental is a rapidly growing company that cleans up all contaminants and environmental damage resulting from human error, sanitary situations, or natural events.
The Issue we needed to tackle: Online presence was not optimized and was impeding them from reaching the clients they were after.
How we achieved the goal
What we provided
Elements & values driving the process
ThreadLink’s process
When working with Rapid Environmental we defined that an image that could translate easily into content, while maintaining the values and success elements thus far was crucial. We strived to create an updated version of what was already in place with an improved visual impact that translated into conversion.
Brand Strategy
leading to
Visual Brand Features
Differentiation Strategy
Rapid Environmental’s logo offered a design that while effective, lacked longevity and a contemporary look. The logo redesign projects a modern and timeless image that translates easily into social media, content and is easily identifiable.
should be
Serious
Noble
Target Audience
By redesigning the website in line with the new brand’s image we are positioning Rapid Environmental as a trustworthy and high-level company that is reliable and effective. We are showcasing their expertise and the services they provided in a visual manner that engages potential clients.
looking for
Power
Elements we considered:
Targeting a high-level audience without losing the connection the brand already had with users.
Providing valuable information regarding the benefits of the services as part of the online presence.
The Logo & The Selected Idea
Primary Font
Pirulen
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Secondary Font
Nexa Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Colors
Eerie Black
#1a1b1b
Green RYB
#4ea402
Kelly Green
#5abd02
Green Lizard
#abec01
Primary Logo
Emblem Design
Social Media
Branding Direction/
Printing Materials
The soul of the project: A timeless and minimal image that could effectively represent the new era of the company; without being a radical change of what the audience already recognized.
Designing an improved marketing and content strategy to showcase the company’s services
The new branding elements include a sleeker content image to increase the brand’s impressions and scaling up the current LinkedIn strategy that is already yielding conversions. By showcasing the content that has already proved effective with graphic designs that align with the new logo we are elevating the content to meet the high-level audience it wants to target.
Success
Rapid Environmental has been successfully positioned within the industry, and its online presence has allowed the to grow and secure high-level clients.
