Santiago's is a Latin food restaurant located in Clermont Florida that provides a mix of LatinAmerican cuisine dishes. They offer catering services and provide a home-cooked feel in every dish, spiced up with latin flavors.
Familiar feel: The Latin feel of Santiago's needed to be portrayed in their image, to make it feel welcoming to people. Color and a more playful design where considered to achieve this.
Authenticity: With so many options available, ensuring the authenticity of Santiago's food was conveyed was essential to the success of the branding.
Santiago's is an amazing restaurant, and their cuisine offering was getting lost with the lack of brand identity and online presence. When we took on this challenge, we decided to focus on conveying the Latin feel and make it very clear the type of foods and flavor you could find. While providing an upgraded look, we still wanted for the brand to feel "homey".
Providing an authentic dining experience. The restaurant offers a wide range of traditional dishes from Latin America, each prepared with the freshest ingredients and cooked to perfection. Additionally, the restaurant has a unique atmosphere that transports customers to the heart of Latin America.
Everyone seeking for a different flavor in everyday cuisine and families that want to have Latin food in their events.
Aside from the easy-to-follow design, the new website offers choices without overwhelming new visitors. The images used to showcase the food where also improved to make the dishes more appealing, and the undertone of the blue was strategically use to convey professionalism for the catering services the provide.