Company
Suncoast Eco-tours
Nature’s Champions: Suncoast Eco-Tour’s Creation into a Top-Rated Adventure provider
Suncoast Eco-Tours, a startup based in Florida, offers guided kayak tours to those who have a deep appreciation for and a connection to nature. They are committed to providing transformative outdoor experiences that inspire a sense of wonder and appreciation for the environment. Suncoast Eco-Tours, lets customers can explore Florida's natural beauty and make memories that will last a lifetime.
With a focus on health, adventure, and connection with the great outdoors, Suncoast Eco-Tours offers a fun and wonderful experience.
They came out to us with one goal: To build a brand that transmitted easily who they are, what they do, and what they stand for.
Objectives
Ensuring visual recognition
What we provided
Elements & values driving the process
Connection: This was the underlying value driving the whole process. Seeking connection with customers.
Elements we considered
- The power of the colors we decided to use for their graphics
- Company’s mission and values
- A wide target audience that included families seeking new experiences, and nature lovers that live to dive into new experiences
- Beautiful and adventurous, constantly providing an homage to nature
The brand identity: Embracing Adventure and creating connections: A Recognizable Name for Nature Lovers
The brand identity of Suncoast Eco-Tours is built around its core values. The brand's personality is energetic, adventurous, and authentic, which is conveyed through the fun elements and color palette used in the branding and messaging. The font types, colors, and designs offer a cohesive connection to the fun and adventure-seeking type.
Suncoast Eco-Tours' brand was defined as more than a kayak tour. It's an experience that encompasses a connection with nature, healthy activities, and sustainable practices all wrapped up in a fun and adventurous package.
Colors
HEX: #F25C84
HEX: #03A6A6
HEX: #03a66a
HEX: #B0D91E
HEX: #F29F05
Quicksand Bold
Secondary Font: Quicksand Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Logo
Suncoast Eco-Tours logo instantly transmits fun and high energy. The way the letters are within an image adds to a sense of wholeness that aligns with its values of “connecting with nature”. It is a recognizable image that allows customers to easily identify the brand, and it translates easily into social media content.
Additionally, the logo design offers many design possibilities due to the extensive color palette available that keeps a cohesive look.
Website and graphics: Connecting people to the natural world through a wondrous design
The website design for Suncoast Eco-Tours reflects the company's values and personality by incorporating elements of nature, adventure, and sustainability. The design is user-friendly and easy to navigate. It also aims to make the information about the tours, activities, and the company's values easy to understand and accessible.
Threadlink’s process
Suncoast Eco-Tours wanted a website design that reflected their values and personality. They wanted to convey an energetic and adventurous feel, but not be intimidating. We focused on creating designs that would instantly give off those feelings and used that as a foundation to build a strong brand.
We used playful elements and research to guide our design choices. We also aimed to have the brand evoke feelings of adventure and empowerment as an ongoing sensation during and after the tours.
The soul of the project
Creating the Suncoast Eco-Tours brand was a journey of connecting people to nature, and promoting physical activity, adventure, independence, and sustainability. We aimed to make it fun and easy to recognize, by using color and an easy-to-navigate website design. Ensuring it felt vibrant and accessible was the objective.
