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SunCoast Eco-Tours, a startup based in Florida, offers guided kayak tours to those who have a deep appreciation for and a connection to nature. They are committed to providing transformative outdoor experiences that inspire a sense of wonder and appreciation for the environment. SunCoast Eco-Tours, lets customers explore Florida's natural beauty and make memories that will last a lifetime.
With a focus on health, adventure, and connection with the great outdoors, SunCoast Eco-Tours offers a fun and wonderful experience.
Powerful image: To properly convey the company's feel and fun elements to it while incorporating the adventurous and fun of the company.
Target audience: that included families seeking new experiences, and nature lovers that live to dive into new experiences
Suncoast Eco-Tours wanted a website design that reflected their values and personality. They wanted to convey an energetic and adventurous feel, but not be intimidating. We focused on creating designs that would instantly give off those feelings and used that as a foundation to build a strong brand.
We used playful elements and research to guide our design choices. We also aimed to have the brand evoke feelings of adventure and empowerment as an ongoing sensation during and after the tours.
Suncoast Eco-Tours' brand was defined as more than a kayak tour. It's an experience that encompasses a connection with nature, healthy activities, and sustainable practices all wrapped up in a fun and adventurous package.
People that love spending time in outdoors and trying different activities. SunCoast caters to the adventurous souls that need guidance finding the perfect way to spend time in the sun.
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The brand identity of Suncoast Eco-Tours is built around its core values. The brand's personality is energetic, adventurous, and authentic, which is conveyed through the fun elements and color palette used in the branding and messaging. The font types, colors, and designs offer a cohesive connection to the fun and adventure-seeking type.
Suncoast Eco-Tours logo instantly transmits fun and high energy. The way the letters are within an image adds to a sense of wholeness that aligns with its values of “connecting with nature”. It is a recognizable image that allows customers to easily identify the brand, and it translates easily into social media content.
Additionally, the logo design offers many design possibilities due to the extensive color palette available that keeps a cohesive look.
We took SunCoast's adventurous and fun approach to play with the way we wanted to merge their name while clearly stating their field. We started the process by bringing all elements together regarding scenery, backdrop, and feel and selected the elements that helped convey the joyful spirit of the company.