Company
Lake Speech
Improving children's development through speech and occupational therapy
Lake Speech is a trusted organization that provides speech and occupational therapy services to children in the local community. It creates a safe, enjoyable space where children can learn to better navigate their communication disorders and develop the life skills they need to thrive.
Its team of expert therapists is dedicated to helping kids overcome challenges and succeed.
The company is proud to be a reliable and accessible resource for parents who want the best for their children.
They came out to us with one goal: To create a brand that connected with the audience and had a solid presence and image that would allow them to reach more children.
Objectives
What we provided
Elements & values driving the process
The Issue we needed to tackle
The brand was non-existing. When we began working with Lake Speech, it had an outdated logo and minimal online presence that did not accurately reflect the quality of its services. Additionally, the company had no social media presence, which made it difficult for potential clients to learn more about the organization. While the competition was not a concern at the moment, the lack of a brand identity prevented the organization to strive for future success.
My Role
Why We Start
This Project & Goals
ThreadLink's Process
Lake Speech is an organization that relies on letting parents know they have a solution for whatever challenges their kid is facing. As we dove into the process, brainstorming (add some images of that process below) was how we defined the best way to reach the audience.
Project Timeline
Problem Statement
& Challenges
Problems
- Client awareness was essential to the success of the brand. Acknowledging that your child may need extra help to reach their potential is not easy. It can be hard to identify it and therefore seek assistance. Educating and providing useful information for potential clients to see the value of Lake Speech services was crucial throughout the branding process.
- We were working on a budget, which meant that everything needed to be built organically and at a slower pace.
Solution
- The first step in the rebranding process was to update the company's logo and website. To achieve this, we first created a brand identity rooted in the dedication, effort, and mission of the company.
- The website was redesigned to be more user-friendly and to include detailed information about the different therapy services offered by the company.
- Developing a social media strategy
- Increasing the presence online through fun and engaging content
- Redefining all the graphics and infusing them with the company's values
Revenue Model
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Response of Qualitative &
Quantitative Research
User Research
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With the "heart on our sleeves" we created a brand identity that connected at a deeper level with it's audience.
Exceptional detail and care in every aspect of the brand image reflect the company's high-quality services.
User Persona
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Age: 26
Status: Single
Occupation: Student
Location: Dhaka
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Goal
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Influences
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Frustration
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Personality
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Technology
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Empathy Map
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Seeing
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Thinking
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Hearing
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Doing & Saying
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Gains
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Pains
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Seeing
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Thinking
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Hearing
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Doing & Saying
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Gains
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Pains
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User Flow
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The Final Design
Lake Speech was able to compete more effectively in a growing market and is well-positioned for continued growth and success. The company has been in operation for over 10 years and has built a solid reputation for providing high-quality therapy services. The updated website and social media presence made it easier for potential clients to learn about the company and the services they offer. It became a reference in this specialized industry. The strong image and presence led to the company’s acquisition by a large health provider.
Identity
Values
The logo captures perfectly the values of the company. The heart symbol references the staff's uniform, where they literally "wear their hearts on their sleeves". This connects the company's values to the brand, creating a cohesive message. The heart represents the passion and dedication of the organization, and the connection the staff has with the company's mission. It embodies the company's commitment to providing exceptional service and care. Additionally, the logo plays with the company’s initials, creating a unique icon for the brand.
Presence
Social Media
The company also created social media accounts, which they use to share updates, success stories, and resources for parents and caregivers. The content on these platforms reflects the company's personality and commitment to providing value to the community. Through engaging, fun, and informative posts, the company connects with parents and caregivers and offers support and guidance on important topics related to children's development. Managing social media accounts as an extension of the company's mission to help kids overcome challenges and thrive was key.
Restrictions
Organic Growth
The limited budget for this project led us to rely on the recommendations and reviews from the clients. The company’s online presence was defined and increased through personal recommendations and word-of-mouth advertising. This was possible due to the extraordinary work the company does with children.
IDentity
The soul of the project
A professional but recognizable logo that communicated the values and the mission of the company in a subtle but impactful manner.
