ADVENTURE, TOURISM, ENVIRONMENT
ADVENTURE, TOURISM, ENVIRONMENT
SunCoast Eco-Tours, a startup based in Florida, offers guided kayak tours to those who have a deep appreciation for and a connection to nature. They are committed to providing transformative outdoor experiences that inspire a sense of wonder and appreciation for the environment. SunCoast Eco-Tours, lets customers explore Florida's natural beauty and make memories that will last a lifetime.
With a focus on health, adventure, and connection with the great outdoors, SunCoast Eco-Tours offers a fun and wonderful experience.
The Issue we needed to tackle: to build a brand that transmitted easily who they are, what they do, and what they stand for.
Logo Redesign to create a full brand identity
Content Strategy to provide an online presence and positioning
A recognizable brand image that represents seriousness and fun
Branding at a full scale
Graphics for all their platforms
Social Media Content Strategy
Powerful image:
To properly convey the company's feel and fun elements to it while incorporating the adventurous and fun of the company.
Target audience:
That included families seeking new experiences, and nature lovers that live to dive into new experiences
A journey of connecting people to nature, and promoting physical activity, adventure, independence, and sustainability. We aimed to make it fun and easy to recognize, by using color and an easy-to-navigate website design. Ensuring it felt vibrant and accessible was the objective.
Appreciating and connecting with nature:
They aim to inspire a sense of wonder and appreciation for the environment.
Commitment to physical activity and health:
They offer a fun and challenging way to be active in nature and wanted to transmit the benefits of that for mind and body.
Adventure, independence, and amazement:
Providing customers with unforgettable experiences that leave behind an empowering sensation.
Sustainability:
We wanted their designs to feel in line with conservatorship
Connection:
This was the underlying value driving the whole process. Seeking connection with customers.
Suncoast Eco-Tours wanted a website design that reflected their values and personality. They wanted to convey an energetic and adventurous feel, but not be intimidating. We focused on creating designs that would instantly give off those feelings and used that as a foundation to build a strong brand. We used playful elements and research to guide our design choices. We also aimed to have the brand evoke feelings of adventure and empowerment as an ongoing sensation during and after the tours.
Suncoast Eco-Tours' brand was defined as more than a kayak tour. It's an experience that encompasses a connection with nature, healthy activities, and sustainable practices all wrapped up in a fun and adventurous package.
People that love spending time in outdoors and trying different activities. SunCoast caters to the adventurous souls that need guidance finding the perfect way to spend time in the sun.
Suncoast Eco-Tours logo instantly transmits fun and high energy. The way the letters are within an image adds to a sense of wholeness that aligns with its values of “connecting with nature”. It is a recognizable image that allows customers to easily identify the brand, and it translates easily into social media content.
Additionally, the logo design offers many design possibilities due to the extensive color palette available that keeps a cohesive look.
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