PRINTING, GRAPHICS, COMMUNITY
PRINTING, GRAPHICS, COMMUNITY
Graphics Direct is a Florida-based print shop that offers high-quality custom designs in multiple ways. From embroidery, to vehicle wraps, and banners, Graphic Direct's services provide a wide range of options to their customers. The quality they provide allows for designs to preserve their integrity in terms of color and detail.
The issue we needed to tackle: Creating an exciting brand while keeping it professional and simple.
Image and brand redesign
Larger exposure
Immediate visual impact
Long-term target audience:
One of the main goals for Graphic Direct when they reached out to ThreadLink was to adjust their image to reach and attract clients beyond Lake County, FL.
Visual representation and Quality:
Ensuring the graphics and website design where visually engaging and spoke to what the company does was key. We wanted to focus on grabbing potential customers' attention without saturating them. The high-quality needed to come through when looking at the graphics.
The soul of the project: A creative image for a day-to-day business solution. The work with Graphic Direct needed to be clear, straightforward, and visually striking. While we focused on a "less is more" approach in terms of content, we ensure all the graphics and visuals took up the available space to draw potential customers in.
The hero banner creates a striking impact that reels users into the website. The broad color palette and the dynamic graphics offer a fun, inviting, but professional feel to users. The simplicity of the website offers a message of expertise.
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Visually impacting while keeping the seriousness:
Professionalism and expertise while keeping creativity high
Brand positioning:
Aiming for a broader target audience through a solid brand image
Instant engagement:
Turning a generally simple business into an attractive one, visually speaking
Our process with Graphic Direct was rooted in adding rather than altering. We added color, we added boldness, and we added a cohesive design throughout their new website.
Print shops can be a very uniform type of business. Graphic Direct needed to stand out as a recognizable brand within the sector. With their already established reputation, our strategy was to add some fun and vibrant elements while preserving a professional undertone throughout.
Business and individuals looking for high-quality and custmized printing solutions within the Lake County and neighboring counties in Florida, U.S.
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