CASE STUDY

Maricopa Electric

ELECTRIC, COMMERCIAL, RESIDENTIAL

Maricopa

Electric

Maricopa

Electric

Maricopa

Electric

Maricopa

Electric

The go-to company for reliable and professional electrical services

Maricopa Electric is a well established company with decades of experience in the business. They offer a range of services from rewiring full installations to adding all electrical work within properties. They are a recognized, Arizona-based, company valued for their efficiency and professionalism.

The Issue we needed to tackle: Addressing the disparity between their image and their expertise while preserving the current connection to clients.

Maricopa Electric website home page full view designed by ThreadLink
Logo Re-Design & ID Systems
Website Re-Design & Development
Graphic Design
Re-Branding
SEO
Positioning
Content Strategy

Objectives

  • Creating a brand that reflected Maricopa's expertise

  • Upgrading their online presence

  • Ensuring a visual identity that could expand with the company

Elements Considered

Timeless Design:

We wanted to do a rebranding that could accompany the business as it expands. An easy to recognize and effortless design that would feel current and could become an emblem for their services.

The Company Values:

Professionalism, friendly, and efficient. Those three values needed to be present across the content and brand image. We wanted to ensure these values were persistent to maintain a connection with current customers, and convey the right message to new ones.

About The Project

This project aimed to create a brand image and identity that reflected the company's years of experience and professionalism. We needed to bring this business into a modern design era while keeping them approachable. Redesigning their logo and creating a new color palette was also essential for the website redesign. We focused on working with their vast expertise to showcase their reach while shifting into targeting mainly commercial clients.

Special Features / Noteworthy Items on Website

As we worked on redesigning Maricopa's image and identity we ensured the soul of their team and company remained intact. We did that by keeping team photos and adding a gallery of projects for clients to better relate to them and their services. The website is now easy to navigate and the services are easy to understand. Additionally, the overall look of the company was elevated through a muted color palette and a simple but effective logo. This creates a modern and professional image that can expand as the company grows.

Special Features / Noteworthy Items on Website

As we worked on redesigning Maricopa's image and identity we ensured the soul of their team and company remained intact. We did that by keeping team photos and adding a gallery of projects for clients to better relate to them and their services. The website is now easy to navigate and the services are easy to understand. Additionally, the overall look of the company was elevated through a muted color palette and a simple but effective logo. This creates a modern and professional image that can expand as the company grows.

Values Driving the Process

Values Driving

the Process

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Leadership in the industry and experience

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The need of a change in narrative as they establish themselves as a go to provider in the area and in new cities

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An identifiable brand ID that was easy to utilize corporately

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Logo Process / Logo Creation

As we worked on the logo we took into consideration the broad network and reach of the company, their services and their name. The core of the design offers an image that resembles a gris and a power network to easily identify their services. The M was modified to project a power line image while keeping the name present.

Special Features / Noteworthy Items on Website

As we worked on the logo we took into consideration the broad network and reach of the company, their services and their name. The core of the design offers an image that resembles a gris and a power network to easily identify their services. The M was modified to project a power line image while keeping the name present.

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