INSURANCE CONSULTANTS, RISK MANAGEMENT, ROI
INSURANCE CONSULTANTS, RISK MANAGEMENT, ROI
UIC Inc is in a consulting firm specialized in risk management and insurance policies. They work closely with clients to review and understand all policies in place to deliver recommendations. UIC ensures companies are risk-covered while remaining financially smart and efficient. They allow companies to stay ahead on their coverage and ensure every penny spent is necessary.
The Issue we needed to tackle: The complexity of what they do needed to be simplified for potential customers.
Making it easy for customers to get through the information
Creating a consistent and solid brand image
Simplifying the language while maintaining the company's tone
Professional image:
Since the company adheres to a strict confidential policy for their clients, we weren't able to include vast amounts of social proof throughout the website. We needed the image and graphic design in itself to project the experience and professionalism of the company.
Socializing information:
UIC is a complex company that handles very technical information. The amount of information and the way it was originally presented was intimidating for clients. We focused on creating a narrative that made the company more approachable, while keeping a professional tone.
The new structures allows users to easily browse through information that's relevant to their industries and to the work UIC does. It allows for users to find valuable information while getting closer to UIC as a company. It makes it easy for users to get in touch with the company as well.
We created a visual diagram to help users browse through the company's services and the industries they serve. We made the diagram interactive and increased the graphics throughout the site. We incorporated the color palette into more elements to enhance the different types of content.
We created a visual diagram to help users browse through the company's services and the industries they serve. We made the diagram interactive and increased the graphics throughout the site. We incorporated the color palette into more elements to enhance the different types of content.
Professionalism and expertise:
A sober and minimal design was considered to achieve this.
A distinguished brand that goes beyond insurance:
UIC is a consulting firm that specializes in insurance. We focused on creating content that would easily conveyed that.
Approachability and the possibility of attracting new clients:
Talking about insurance is not easy, the new website invites people into the company while maintaining the seriousness of what they do.
Simple is best:
The company is an intricate business with decades of experience in multiple industries. We focused on reflecting that while making it simple to understand.
As we began our work with UIC, we thought of bold, a strong presence, but also a welcoming image. We took an approach that focused on a solid color palette to represent the seriousness of the business, and added visual elements throughout the website to break up the information and ensure the content delivery was easy for users.
From insurance focus to a consultancy company. UIC offers consulting services for many industries and topics, while specializing in insurance. We wanted to make sure this distinction was clear to better present the information regarding their services. Additionally, we focused on ensuring a strong image that spoke to their expertise and experience in the business.
Companies within over 10 industries and sectors looking to save money in their coverage while being fully secure.
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