How Brands Grow in 2023
Branding is the art and science of creating, communicating, and delivering brand value. It's not just a logo, tagline, and marketing strategy. It's also not just a communication or sales tool. In fact, it's all of those things at once—and more.
Brands are the lifeblood of most companies and the one thing that sets them apart from their rivals. But many brands have grown so large that they have lost touch with their consumers, and they don't know how to grow again. If a brand stays the same with the times, then it will stagnate or even decline as new businesses spring up all around it.
So how do you make sure your brand is growing? We're going to look at some key principles to help you with that!
At the heart of a winning brand is a powerful and distinctive proposition
This must be something that's clear, concise, and meaningful to your audience. Your proposition can be communicated in many ways: through words, pictures, or video. The important thing is that the message resonates with your audience.
In order for brands to succeed in 2023, they'll need to have strong propositions that meet their customers' needs—and can be measured by consumers as well as marketers.
The secret to world-beating growth is to do three things brilliantly
- Humanize your brand: Be clear about your brand's purpose. What problem does it solve for customers, and how does that help them in their lives?
- Offer Quality: Create a great product or service that delivers on your brand's promise—and make sure it's easy to use!
- Get Feedback: Listen closely to what your customers have to say, and react quickly when they tell you something isn't working or could be better in some way.
Brand identity must be developed holistically so that every aspect of a brand—from its mission statement down to its advertising materials—reflects the organization’s values, culture, and strategy in clear ways that are easily understood by customers (and employees). Narrowing down your ideal customer is essential for success too.
Don't spread yourself too thin; stay focused on your niche and grow from there.
Instead of spreading yourself thin and trying to be everything for everyone, focus on one thing and do it well—and then repeat that process over again until you've reached your success milestones. Identify and get detailed about the customer you want to reach, then focus all your energy on reaching them.
This also applies if you want multiple brands under your belt: don't try out every single niche or product category. Choose one area within and go deep into what makes it work well before trying something new.
Consistency is crucial for building trust and credibility with your customers. When a customer knows what to expect from your brand, they are more likely to return and recommend you to others. This is especially important in today's fast-paced, digital world where there are so many options available to consumers.
By staying consistent, you set yourself apart from the competition and establish yourself as a reliable and trustworthy choice for customers. This can help you to build a loyal customer base and grow your brand over time.
Additionally, consistency helps to create a cohesive brand image and message. When all aspects of your business, from your products and services to your marketing and customer service, are consistent and aligned with your brand values, it creates a sense of unity and clarity for your customers. This can make it easier for them to understand what your brand stands for and why they should choose you over others.
Make them loyal and watch yourself grow.
Loyalty is when your customers choose to do business with you again and again. It’s the reason why they return over and over again, even without an incentive to do so.
In fact, 63% of consumers say they're willing to pay more for a product or service that comes from a brand they feel loyal to.
Loyalty allows you to grow because it means that your business has built trust with its audience over time—trust that's so strong that people are willing to pay more for what you offer them because of the value it delivers.
Brands that create a sense of tribe do better
In a world where content is king and brands are competing for attention, knowing how to build a tribe is a key to success. To be successful, brands should understand that people are not just consumers, but social beings who need to feel a sense of belonging.
A tribe is a community of people who share values, interests and beliefs and have connected with your brand in an authentic way. Building a sense of community around your brand can help to create loyal customers who are more likely to buy from you and recommend you to their friends.
Essential tips on building a tribe
- To build tribes around your brand, it's important to be consistent in your messaging across all platforms. This helps to create a clear and cohesive brand image and makes it easier for customers to understand what your brand stands for. You can also use fun hashtags to engage with your audience and create a sense of community on social media.
- Another way to build tribes around your brand is to keep things simple and offer rewards for specific actions. This can help to encourage customers to engage with your brand and share it with their friends, without requiring them to put in too much effort. By focusing on creating a sense of belonging and offering rewards that are easy to understand and access, you can build a strong and loyal community around your brand.
Add some personality to your brand
For starters, you need to be authentic. You need to be true to your voice, your values, and what makes you unique. Another way of thinking about this is: "brand" isn't just about the thing itself, but who created it and how they did it. A brand should tell a story or convey emotion without being too overt or on the nose with its messaging.
Connection, connection, connection
Emotional connection is an important part of the process. It's not just about your product, it's about you and your brand as a whole. You need to be willing to put in a little effort to make that emotional connection work for you.
It's not enough to just throw up some pictures of puppies on your Instagram feed and expect everyone who comes across it will immediately love everything about you—you have to put time into creating real connections with people who care about what your brand stands for. This takes time, patience, and trust; if someone has already decided they don't like something about the way you do business or interact with them online (or offline), then getting through that barrier isn't going to happen overnight or even over several weeks or months - it might take years!
Your brand needs the right kind of advertising and needs it often enough.
In the age of social media, content creation, and digital advertising—your brand needs to be seen by more people than ever before. In order to grow and thrive in 2023, your brand needs to have a consistent and frequent presence in this new world.
The average person spends an astounding five hours per day scrolling through their feed or watching videos. If you want your message heard above the noise, you need a plan for how you’re going to reach your audience regularly with relevant content. Keeping up with trends is ideal, and essential to achieving good results.
If you want to grow your brand you must:
- Have a value proposition and purpose
- Focus on your target audience
- Be consistent with messaging and content creation
- Make customers feel valued and appreciated
- Create a community
- Add a humanizing aspect through connection and personality
We're entering a new era of brand-building, and there is much to learn from the companies that are doing it right.
At ThreadLink we are eager to help your brand reach a larger audience and succeed.
We would love to hear from you, Get in touch with us!
We are based in Lake County, Florida and would love to meet with you!