Marketing | Strategy | Website

Drive Traffic to your Fitness Website

Drive Traffic to your Fitness Website

Congratulations! You've created an amazing website for your company, but now what? A website is only useful if people can find it. With millions of websites on the internet, it can be challenging to stand out and drive traffic to your website.

By leveraging other platforms, such as social media, you can increase your website's visibility and attract new audiences.

However, simply posting updates and sharing links isn't enough to make a real impact. To stand out from the crowd and attract new audiences, fitness websites must get creative with their social media strategies. In this article, we'll explore 5 creative ways you can use social media to drive traffic to your fitness website.

Host a Live-Streamed Workout Class on Social Media

By hosting a live-streamed workout class on social media, fitness websites can generate interest and engagement among their followers. This not only drives traffic to the website but also allows the website to showcase its expertise in fitness and exercise.

Why this works:

  • Showcases your fitness expertise to a wider audience
  • Provides value to your followers by giving them a free workout class
  • Encourages followers to visit your website for more in-depth content
  • Generates interest and engagement among your social media followers

Run a Social Media Contest

Hosting a social media contest is a great way to increase engagement and generate buzz around a fitness website. For example, the website could offer a prize for the best before-and-after transformation photo submitted by a follower, with the winner being featured on the website and social media pages.

Why this works:

  • Increases engagement and interaction with your social media followers
  • Generates interest around your fitness website
  • Encourages followers to share your content with their own social media networks
  • Potentially attracts new followers and customers to your website

Collaborate with Other Fitness Influencers

By collaborating with other fitness influencers, such as personal trainers or nutrition experts, fitness websites can expand their reach and generate interest among new audiences. This can be done through social media posts, guest blog posts, or joint webinars. When users create content for your brand, the reach through social networks can be exponential. While traditional social media marketing is effective, partnerships can help your brand scale faster, and grow in new ways.

The one thing you want to remember is that the type of social media influencer you reach out to should properly align with your brand.

Why this works:

  • Expand your reach to new audiences through cross-promotion
  • Position yourself as a thought leader in the fitness industry by associating with other experts
  • Generate interest and engagement among the followers of the other influencers
  • Potentially attract new followers and customers to your website
  • Social media users trust influencer recommendations easily, giving your brand a better exposure.

Quick Workout Tips

Social media stories are a great way to quickly and easily share bite-sized pieces of content with followers. Fitness websites can use stories to share quick workout tips, nutrition advice, or motivational quotes that encourage followers to visit the website for more in-depth content.

Why this works:

  • Provide value to your followers by sharing quick and actionable workout tips
  • Keep your social media followers engaged and interested in your content
  • Encourage followers to visit your website for more in-depth content
  • Showcase your expertise and authority in the fitness industry
  • Drive interaction rates in social media platforms
  • Quality photos and videos are the most sought after type of content

Create Interactive Social Media Polls

Interactive polls are a fun way to engage with followers and generate interest in a fitness website. For example, a website could create a poll asking followers to vote on their favorite workout routine or exercise equipment, with the results being shared on the website and social media pages.

Why this works:

  • Encourage engagement and interaction with your followers
  • Generate interest and curiosity about your brand and website
  • Gain valuable insights into the preferences and interests of your followers
  • Potentially attract new followers and customers to your website
  • Helps you create real-time responses and interactions


Social media is a valuable tool for driving traffic to your fitness website. However, to make a real impact, you need to get creative with your social media strategies. These "out of the box" ideas can help fitness websites generate interest and engagement among their followers while driving traffic to your website. So why not try these creative strategies and see how they can benefit your fitness website?

By using creative and innovative social media strategies, fitness websites can stand out from the crowd and attract new audiences.

If you want to make sure your audience has an incredible website to browse when they reach you, ThreadLink is a Lake County, Florida-based design studio that specializes in branding and web design, we’d love to help you grow your business!